This card was produced by the New Zealand Road Safety
Association to help promote awareness to drivers of the dangers of
railway level crossings, by using their slogan, "Stop, Look & Listen".
There are four different reverses of this card. One
with Telecom Corporation Of New Zealand (1st Back), and another with Telecom New
Zealand (2nd Back), see above.
The third and fourth versions had a complete panel overprinted and
adhered to the reverse with new wording, referring to "Place of
Business". These two versions had ADDB or ADCB control numbers.
This card was also included in the
AdCards Volume Six NZ-CP-29
and was overprinted on the reverse with
Collectors Issue 1994 or International Collectors Issue 1994, if
included in the International Pack.
Of interest is that the International card has a complete overprint
panel, hard to see in the scan, that introduces new wording. "Telecom
Centres" is replaced by "our normal place of business".
Also this card
has only six digits in the serial number, no zero after the ADCB as per
all other cards.
There were 600 of these cards that were officially
overprinted on the reverse with a new description. Refer
NZ-P-42. The description reads
"Speaking For Communities.
New Zealand Local Government Association 8th
Annual Conference Nelson 10-12 July 1995. Telecom New Zealand Limited is
pleased to support this conference".
These cards were handed out to
delegates who attended. The majority of the cards were either used and
thrown away or lost. The significance of the cards, to the holders,
not realised at the time, and they very soon became very sought after
items that appeared on most dealers wants lists for many years.